Saturday 18 May 2024
    HomeManagementDiana Abreu: Fashion Activism 

    Diana Abreu: Fashion Activism 


    In the vibrant pulse of Miami’s artistic and cultural scene, one woman stands as a beacon of empowerment and advocacy, weaving together threads of fashion, art, human resources and social change with finesse and passion.  

    Meet Diana Abreu, a dynamic force in both the realms of human resources and creative expression, whose annual event, Style & Image Under the Stars”, transcends mere runway glamour to become a celebration of women’s strength and resilience. Beyond her professional identity as a human resources professional, Diana is a visionary event organizer, orchestrating an annual extravaganza that fuses fashion with advocacy. With each passing year, her event grows in both scale and impact, drawing in over 200 attendees, all gathered under the Miami sky to revel in a spectacle of creativity and empowerment. But this event isn’t just about highlighting the latest trends; it’s a platform meticulously crafted by Diana to uplift and amplify the voices of women. From supporting budding entrepreneurs to shedding light on the scourge of gender violence, Diana’s event is a testament to her unwavering commitment to fostering diversity, equity, and equality. 

    Diana, we would like to get to know your story. What pivotal experiences or challenges shaped your career path in human resources? 

    So, my journey into the field of human resources wasn’t a deliberate choice on my part; rather, it seemed to find me. While working as a travel agent, others recognized my knack for presentation and teaching, nudging me towards learning and development. Eventually, I pursued a master’s in human resources. However, it’s the experiences and challenges, particularly in seeing leadership dynamics, that truly molded my career trajectory. Witnessing both effective and ineffective leadership styles, coupled with a keen awareness of human behavior, has been instrumental. How leaders handle adversity, their self-awareness, and emotional intelligence have profoundly influenced me. I strive to learn from their successes and mistakes alike, shaping me into the leader I am today. As for the future of human resources, especially within globally connected companies like my own, several trends and challenges stand out. Companies increasingly prioritize robust employee development to foster engagement, recognizing the expectations of younger generations for personal growth. Beyond monetary rewards, emphasis is placed on enhancing the overall employee experience, promoting flexibility in work arrangements, and championing diversity, equity, and inclusion initiatives. Yet, challenges persist, notably the transient nature of younger employees seeking rapid career progression, which poses retention hurdles. Addressing turnover requires offering ample growth opportunities and fostering a culture of recognition. Moreover, achieving a healthy work-life balance is still a pressing concern, compounded by the ongoing debate over remote and hybrid work arrangements. While some companies hesitate to fully embrace remote work due to trust issues, navigating these challenges will be pivotal in shaping the future of HR. 

    With your extensive background in talent management and leadership development, what strategies have you found most effective in fostering employee growth and retention within multinational companies like Hemmersbach?  

    There are many strategies available, contingent upon industry, company positioning, and size. However, I believe the cornerstone for effective strategies lies in enhancing employee engagement. By fostering productivity, growth opportunities, benefits, and necessary resources, employee retention can be bolstered. This involves ensuring employees feel valued, content, and motivated to contribute daily. Implementing training programs, incentive structures, ambassador initiatives, and leadership academies, while granting autonomy, is pivotal. Cultivating a learning-oriented culture that aligns with individual and organizational goals is paramount. Ultimately, companies must prioritize not only profitability but also creating an environment conducive to employee satisfaction and longevity. 

    In your opinion, what are some key trends or challenges shaping the future of human resources, especially in the context of globalized companies like Hemmersbach? 

    Certainly, operational efficiency is deeply rooted in our commitment to delivering on promises made to clients. Central to this commitment is ensuring customer satisfaction, a responsibility that begins with our employees. It’s imperative to recognize that operational efficiency is not achieved in isolation; rather, it thrives on engaged and motivated employees throughout the organization. To keep such engagement, we must actively involve employees in problem-solving processes, equipping them with the necessary training, tools, and resources. Additionally, offering competitive pay and benefits is essential, but it’s only part of the equation. Employees seek fulfillment beyond monetary compensation; they yearn for recognition, opportunities for growth, and a healthy work-life balance. When employees feel valued and supported in their personal and professional development, they become more loyal and committed to the organization’s success. Consequently, they are more likely to deliver outstanding customer service and strive for excellence in their roles. Recognizing this symbiotic relationship between employee satisfaction and operational efficiency, our focus extends beyond mere profitability. We aim to create an environment where employees feel empowered, fulfilled, and motivated to contribute their best, knowing that their efforts are appreciated and rewarded. Through initiatives such as ongoing training, development programs, and flexible work arrangements, we try to foster a culture of loyalty and engagement, where employees are not only inclined to stay but are inspired to thrive. Ultimately, by prioritizing the well-being and satisfaction of our employees, we lay the foundation for sustained operational success and exceptional customer experiences. 

    How do you support a balance between operational efficiency and fostering a positive employee experience? 

    Indeed, the approach varies depending on industry and company size, with some able to prioritize work-life balance more than others, particularly service-oriented companies. Regardless, understanding employees’ needs alongside company goals is paramount. This entails offering diverse shift options, potentially adopting a hybrid work environment, and setting clear expectations to ensure consistency whether working from home or the office. Trust plays a crucial role; employees should feel trusted to perform their tasks without micromanagement, fostering a sense of responsibility and loyalty. When expectations are clear and trust is proved, employees are more motivated, loyal, and self-sufficient, alleviating the need for constant oversight. Achieving this balance requires open communication and a willingness to support employees in both their professional and personal lives, ultimately contributing to a cohesive organizational culture and improved productivity. 

    What does it mean to you to be a Game Changer? 

    Being a game changer involves embracing one’s personality, vision, and proactive attitude to challenge the status quo and drive meaningful change within an organization. Whether extroverted or introverted, everyone owns the potential to make a difference by constantly questioning and seeking improvement. Personally, I believe I have the traits necessary to be a game changer, and I aim to inspire my team to adopt the same mindset. By fostering a collaborative environment where individuals support each other in pushing boundaries and making positive changes, we can collectively drive impactful transformations within the organization. 

    Who is Diana? 

    Nickname: Dee. 

    Position: Human Resources Director. 

    Where do you live? Miami. 

    Do you have kids? 2 kids. 

    Pets? A golden.  

    Favorite Food: Italian and Mexican.  

    Hobbies: I love to go the gym to do CrossFit. 

    Favorite place in the world: Italy, Montenegro, Croatia, Thailand and Chile.  

    Let’s Rock!  

    How would you describe yourself in one word? Unstoppable.  

    Favorite movie or TV Show: The devil wears Prada. 

    Favorite Book: Start with Why: How Great Leaders Inspire Everyone to Take Action”. 

    If you could turn into an animal, what would it be?  


    Favorite music band or gender: Soft rock. Def Leppard or Journey. 

    One piece of advice that you were given and would give: Be nice to those one your way up because you will meet them on your way down. 

    What activity makes you feel calm? Listening to music.  



    Please enter your comment!
    Please enter your name here

    Follow us