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    HomeUncategorizedMicrosoft's human resources director for Latin America, Marcelo Fumasoni, joins PDA's board...

    Microsoft’s human resources director for Latin America, Marcelo Fumasoni, joins PDA’s board of directors.

    Fumasoni’s expertise will contribute to PDA in its mission to democratize self-knowledge and provide employment opportunities to people through its technology tools in the U.S. and its global operations. 

    Miami, Florida – November 30, 2022 – PDA, the HR Tech talent management company, announced today the expansion of its board with the addition of Marcelo Fumasoni, a highly regarded executive recognized for his accomplishments during his 25+ year career at Microsoft, Novartis, AstraZeneca and McDonald’s.  

    “Marcelo’s professional career spans more than 25 years leading and driving People and Talent strategies for major multinationals such as Microsoft and Novartis in the Americas, including his contributions to the creation of the Novartis Corporate University in Latin America and driving digital and people technology, transformation evolution for Microsoft and its collaborative ecosystem,” said Jaime Diaz, CEO of PDA.  

    “His deep experience in building successful talent, learning and business transformation practices, as well as his inspirational approach to leadership, will help the team execute an exciting growth path for PDA,” said Leonardo Lammers, founding partner of PDA. 

    “I have been a fan of PDA since I was introduced to the firm a year ago and saw firsthand how their innovative digital ecosystem can dramatically improve an organization’s effectiveness in building its crucial talent base,” explained Fumasoni. 

    “I am delighted to welcome Marcelo to PDA,” said Jaime. “His deep experience in ‘go-to-market’ strategy, partnering solutions, digital transformation, talent development and learning platforms will be invaluable to PDA as we expand our position as the preferred partner for accelerating talent growth for clients around the world.” 

    About PDA 

    PDA is an HRtech whose digital ecosystem optimizes the identification and development of talent based on 3 based on 3 pillars, usability, data science and user experience. 

    PDA helps to achieve acquisition, performance, analysis and engagement strategies for your employees and to guarantee an attractive experience throughout their cycle, in the simplest and most agile way. 

    Its assessment allows to quickly identify the behavioral profile of people, multiple intelligences, as well as to evaluate their compatibility with the positions and/or skills of the organization, leadership compatibilities, creation of high-performance teams, cultural fit, among others. 

    PDA has scientific support, is a member of the American Institute of Business Psychology (AIOBP) and is ISO 9001 certified. PDA is currently used in prestigious academic institutions and universities and in companies such as Junio Achievement, Evertec, DirecTV, GetNet, KPMG, LG, Hitachi, Metlife, Panasonic, Scania, TMF, Sodexo, PepsiCo, FEMSA, Adecco, Boehringer Ingelheim, Telefónica, Bimbo, Arcos Dorados, Alsea, Porsche, Merdedes-Benz, Volkswagen, Magneti Marelli, DHL, Uala fintech, IE Business School, Ditella, IAE, Universidad San Andrés, Roche, Nestlé, INCAE, among others. 

    Some of the benefits of using the PDA ecosystem are: 

    • Measure the Turnover of the companies, identifying specific actions to improve ratios. 
    • Improve the efficiency of selection processes by up to 75%. 
    • Use of People Analytics and data science for strategic management of companies. 
    • Increase the productivity of employees, developing their full potential. 
    • Provide a quick and efficient response throughout the end-to-end process of employees (from selection to outplacement). 



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