Natalya Spicker, brand director of the organization working in pursuit of equal remote employment opportunities for women, comments on the challenges that they face , why it is profitable to have women in companies and their vision on empowerment.
BY: Leila Ovando
– You were recently named President of SheWorks ! Tell us what it means to you to play this role.
It is a great challenge for me to be part of this great project that is SheWorks! and working with great commitment to reduce the gender gap not only in the workplace, but also to get involved from an active role in the search for a world with greater inclusion.
We want women to be able to unleash their talents and this is why we will help companies scale their operations with technology and talent, and women access remote and global employment opportunities.
– SheWorks! allows women to access jobs under flexible conditions, but without a doubt we still face other obstacles. From your experience, what are the biggest challenges that women face in the world of work?
Our greatest challenge is to break with the imposed ideas that women cannot perform certain tasks, occupy managerial positions, carry out ventures … we must leave behind the concepts that associate us with soft skills and demonstrate what we are capable of doing. The pandemic opened the door to remote work and this has already become a great opportunity for female talent.
According to data from McKinsey, achieving gender equality would inject $ 12 trillion into global GDP by 2025 (https://www.mckinsey.com/featured-insights/employment-and-growth/how-advancing-womens-equality-can-add-12-trillion-to-global-growth) . However, women currently represent only 39% of formal jobs and 54% of all jobs that were lost as a result of the crisis.
From SheWorks! We seek to break down the barriers that separate talent from opportunities: we centralize the talent of women from around the world and give companies the opportunity to reach qualified women who want to work with flexible and remote models through our platform.
We aim that thousands of women do not have to choose between their family and their professional careers, and can have a job that fits their needs.
– You are part of a technology company that has a very strong social mission and is committed to gender equality and closing employment gaps, two topics very much in vogue nowadays. Do you dare to make a prediction of what the work of the future will be like taking into account these variables?
The Inter-American Development Bank realizes that gender equality within companies makes them more profitable, producing a return 35 times greater than in companies where this aspect is not worked on. According to the consulting firm Grant Thornton , those companies with female executives are more likely to grow at rates above 5%.
Companies are realizing the benefits of having more women on their teams and this is a trend that I trust will be on the rise.
And on this path, technology definitely plays a key role in removing the barriers that separate talent from opportunities. On the one hand, it allows you to find women by creating a platform like SheWorks !, and on the other, it gives women the necessary flexibility so that they can enter the labor market and combine their personal lives with the professional aspect. We must evolve to these more flexible models and I believe that the pandemic gave us the right framework to embark on this paradigm shift.
– How could you define female empowerment?
Women have the capacity and talent to break with obsolete models and make our way into the world. But to achieve this it is necessary that we demolish self-imposed ideas that lead us to think that we cannot do certain things just because we are women. We have to make up our minds to show our talents to the world.
If we take a closer look at the problem of gender inequality, we see that women obtain more academic degrees than men, and yet they continue to earn more money. One of the many factors that explains this difference is the choice of their professions: while men dominate in the fields of hard science and technology, women are more inclined towards careers related to education, care or services.
It is necessary that we highlight these problems in order to seek solutions from all the sectors involved that allow us to balance the gender balance both at the educational and labor levels, and that is a form of empowerment.
Minibio Natalya Spicker
– President of SheWorks ! Since March 2021
– More than a decade of experience in the industries of recruitment, staffing, creativity and technology.
– Referecce of labor inclusion for women through technology.
– She has been a speaker at the service of The American Marketing Association, Bridges Unite, The American Advertising Federation of Miami and Fort Lauderdale.
– Membership Chairman of the Board of the American Advertising Federation of Miami.
Natalya Spicker | President of SheWorks!